Global Marketing of Amazon Free Samples †MyAssignmenthelp.com

Question: Examine about the Global Marketing of Amazon. Answer: Presentation This report is about the worldwide showcasing of Amazon. Amazon is one of the undisputed pioneers in the online retail location. Worldwide advertising happens when chiefs of promoting office utilize a worldwide arrangement to effectively showcase their products and enterprises on an overall premise. Just 10% assembling association in the U.S. participate in really sending out their items. There is an enormous possibility for any U.S. partnership hoping to participate in worldwide showcasing. (Lombardo, 2017). It is useful to expand the deal and reach of your item. Worldwide showcasing gives the office to known the item all around. Amazon is US based organization. It is an online retail location, where client gets chances to purchase the item through Amazon site and can browse the different items. Amazon will convey the item (Paliwoda, et. al., 2013). Be that as it may, Amazon isn't the primary organization in E-business yet they have promoted their assets well indeed and having the immense fulfilling client base. The report center around the targets of the Amazon since strategic the Amazon is to augment their fulfilled client base and that will assist with arriving at their vision. The report likewise talks about the different systems utilized by the Amazon to go into the Australia showcase. It the keep going, report centers around the market section mode and STP separately. Destinations Statement of purpose Amazons statement of purpose is as per the following: We endeavor to offer our clients the most minimal potential costs, the best accessible choice, and the most extreme comfort. The statement of purpose of the organization expresses that companys prime goal is to give client the best most reduced cost in contrast with others and friends offers the best accessible choice and finally, the most extreme accommodation (Babnik, et. al., 2014). Significance of Mission proclamation: It decides the organization course = entrepreneurs use this affirmation to remind their colleagues why their business exists since this is the thing that makes the business successful. It centers the companys future = statement of purpose offers direction to the organization and plans likewise to accomplish strategic, will be useful in accomplishing the vision of the organization. It offers an example for dynamic = an unmistakable statement of purpose offers chiefs to take choices as needs be to actualize the mission effectively (Babnik, et. al., 2014). Significance of Corporate Objectives: An organization plan can't live without targets much similarly as the organization itself can't make due without knowing its motivation or expectation. Activities and methodologies are directed by organization goals this makes it significant for the entrepreneur just as representatives to completely perceive and adjust their work to destinations (Jensen, 2010). Organization must work as per the goals since this provides the guidance to work upon and in like manner methodologies will make. Shrewd goal of the Amazon are: In 2017, Amazon hopes to create benefits of about $170 billion. Amazon is focusing to catch a 20% offer in Australias web based business advertise, it is intended to create around $6 billion from this market. 15% increase portion of the 15-multi year female section for attire and individual consideration items by 2020. Focus to increase eight percent portion of the 15-35 yr male fragment for individual consideration items by 2020. Companys goal to snatch 20% pieces of the pie in Australia among all out piece of the pie of internet business organizations. These objectives are having high engaged to be accomplished to get high piece of the overall industry in Australia. (Forbes, 2017). Suggested Strategy Michael watchmen model of conventional technique helps the Amazon.com for upper hand, which encourages the organization to build up the business in extreme rivalry in the web based business. Amazon is doing truly well in their current nations and producing great income through online retail location. While the pioneer in the online retail advertise, Amazon ends up being amazingly serious in the market against mammoths like Walmart. Amazon has effectively figured out how to develop their business and extend their business all inclusive this is totally done as a result of their serious development methodologies. The development in the universal market shows the field-tested strategies of the Amazon and it show that an organization, which is situated in USA and began their work in USA however now Amazon works all inclusive and grow their scope internationally (Porter, 2011). The explanation for the achievement of Amazon comprehensively is that they have adequately executed their serious development procedures and a nonexclusive serious system that encourages them to contend with their rivals and help in support in the market. Presently organization is going into the new nation Australia. So organization again examination the conventional serious systems that help them to work their business in Australia. There are different sorts conventional serious procedures, organization pick one technique essential and follow the rest systems in part to be effective and serious in the market (Porter, 2011). Nonexclusive Strategy (Michael Porters Model) Cost Leadership The idea of cost initiative is created by Michael Porter and use in business technique. It discloses a strategy to set up the upper hand. Cost initiative methods the most minimal cost f activity in the business. Cost initiative is routinely dictated by organization size, scale, extension, proficiency and combined understanding. As organization is going into Australian market so it is significant for the organization to control their expense since it is new market for the organization and friends is beginning their business there. Along these lines, organization need to control their expense from beginning and work with effectiveness encourages the organization to control the expense and increment in the benefit. Effectiveness working will assist the organization with reducing cost in light of the fact that less work implies no additional expense and influence on the edges of benefits, which will assist the organization with competing with contenders by bringing down the cost of the i tem (Datta, 2010). Organization point is to limit the operational expense as much they can on the grounds that high operational expense can decrease the overall revenue and it influences the costs side. To limit operational cost, organization objective is to utilize prevalent figuring and systems administration supplies that helps in expanding the operational proficiency. Organization knows the idea of web based business and they realize they will acquire benefit from process motorization that generally utilized in buy preparing, setting up and other operational systems. These focal points permit Amazon to limit their expense and increment their operational productivity in the online retail (Porter, 2011). Separation system = this methodology is utilized by the business to make a novel item or administrations which purchaser will discover better than others will. The system is utilized to separate the item or administration of your organization from the contenders (Boehe, et. al., 2010). Center Strategy = Developing, promoting, and offering the items to specialty showcase, by concentrating on the specific client section, specific product offering for that portion or a focused on topographical zone. The goal of the center methodology is to turn into the market head in a specific client fragment by giving them excellent item or administrations (Porter, et. al., 2010) Market Entry Mode Amazon is wanting to go into the Australian market. It is significant for the organization to choose the right passage mode in the market in light of the fact that right section mode will influence your business emphatically and helps in lessening the expense as well. Nonetheless, if organization pick incorrect approach to go into the market it will influence the business contrarily that will impact the income and increment the costs for the organization. To go into another market will bring about a great deal of cash for the cash so it is significant for the organization to take the correct choices over it (Laufs, et. al., 2014). There are different market passage modes, which are as per the following: Joint Ventures = a joint endeavor implies where at least two than two gatherings meet up and utilizes their assets to accomplish a particular work. The work can be ordered into two classifications it tends to be new venture or different business movement. In joint endeavor, both the gatherings are consented to share all benefit and misfortunes. (Deitz, et. al., 2010) For this situation Amazon can joint endeavor with build up firm of Australia who has solid client base and having a decent indentify in Australia. Favorable circumstances: Great client base Minimal effort of section Created gracefully chain Drawbacks: Sharing of benefit Dynamic procedure Permitting = It implies Amazon approve the any firm of Australia to utilize their name and start the matter of online retail utilizing the name of Amazon over a period and the benefits will be shared by both the organizations which they choose in the agreement. Points of interest: No additional expense of setting up business or tasks. Simple passage Weaknesses: It might the generosity of the organization Less authority of control Greenfield activity = Greenfield partnership implies where an organization chooses to make their own plant in the remote or other nation where they need to begin their business by utilizing their own capital. (Womack, et. al., 2010) Focal points: Full expert in dynamic No limitation in executing their own approaches Impediments: Part of cash requires Satisfying all the legitimate necessities of the nation. For showcase section mode Greenfield activity will be best for the Amazon to passage in the Australia advertise. This section mode will be valuable for the Amazon in light of the fact that in this mode there is no obstruction of others. They have the full right in taking choices and friends can execute their preferred methodologies. The main detriment of this section mode is parcel of cash required to set up all the necessary things yet that will influence emphatically in not so distant future. Amazon can plant

What Cause People to Have Shame

Final Business Plan

[pic] University of Technology Jamaica Entrepreneurial Skills Business Plan Business Idea: Spot Charge Group: B. Eng. 2M (ca) Date: April 11, 2007Group individuals Lecturer: Mr. Clive GrossettDexroy Jones Dwayne McIntoch Mckay Kirkpatrick Binns Calford Ramsay Keon Hinds (3M workmanship) Executive Summary ________________________________________ †¢ Introduction Swiff Electronics is a beginning up phone adornment and electronic dissemination organization. Its methodology is to give all mobile phone clients who have nonstop dead battery while taking part in a significant call or engaging diversion determination. It will profit by the mind boggling building structure and made item that is fit for revive a wireless. There are numerous undiscovered potential markets inside this industry, as the craving for high-caliber; snappy products that are helpful, reasonable, and effortlessly sourced are in incredible interest. It is the association's aim to import items from the pioneers of electronic, Teqtronics and acquaint it with an objective populace inside Jamaica’s Metropolitan or corporate zone and to make Swiff Electronic a house hold name client come to know and trust. To do this the organization's drawn out objectives are to accomplish a 20% piece of the pie in the Jamaica’s assemble brand picture and brand value through advertising, accomplish an economical 55% overall revenue, and in the long run produce our own one of a kind extravagance item notwithstanding the underlying, decently evaluated line. †¢ The organization Swiff Electronic is a restricted risk partnership wherein the sourcing of the item offered â€Å"Spot Charge† is done universally while the advertising and deals are engaged in and around the corporate regions of Kingston Jamaica, for transient purposes. Proprietorship is partitioned among five head people who are setting up the underlying venture. These include: Dexroy Jone †Managing Director, Keon Hinds †head of Finance and organization, Calford Ramsay Head of Marketing and Human Resources, Dwayne McKay McIntoch Head of Product Development and Kirkpatrick Binns Head of Operations. The First outlet of Swiff Electronics will be situated at 13 Duke Street, Down Town Kingston, Jamaica. The current area is roughly 700 square meters and ought to be huge enough for the initial three years of the organization's development. The versatile Chargers will be put away at the Duke Street area and will be dispatched to various area dependent on request and understanding marked with our component colleagues. †¢ The item The underlying product offering will portray the full impact of the item that will be offered, comprehensive of a scope of various hues and probability the chance to customize. The organization intends to discharge more models, which will be incorporated as we plan to give customs a wide choice to look over. The estimating methodology will be to at first undermined our principle rivals by selling at an insignificant benefit, utilizing a market entrance procedure. At that point, evaluating will be changed in accordance with be legitimately serious with the other significant contenders. The cost per Spot Charge is relied upon to be inconceivably moderate. †¢ The market Entry into the media transmission/hardware industry comes at a prosperous time. In the course of recent years, the acquisition of PDA have expanded unfathomably and the pattern is relied upon to proceed once the mobile phone produces keeps on acquainting new highlights with their plans. This will just unfavorably broaden our market as individual keeps on looking for charge â€Å"Where ever, when ever†. One of the most significant ongoing patterns is that mobile phone clients are happy to spend higher sums on their telephones on account of the improved picture request and dependability. Hence, an organization that can construct a considerable brand picture in this industry increases a noteworthy upper hand. It is the point of Swiff Electronics to benefit from its high caliber and sensible cost while seeking after the inventive styles vital for brand building. †¢ Financial The organization's beginning up costs will be $ . Proprietors value will be give $ , $ will comprise of transient getting, and the rest will be long haul credits. Most of the beginning up costs will comprise of lease, innovative work, introductory stock, and a solid money account. Statement of purpose ____________________________________ Swiff Electronics strategic basic and direct: †¢ Purpose †Swiff Electronics exists to give a quicker, progressively dependable wellspring of intensity for all cell phone clients. Swiff Electronics sells arrangements and results! †¢ Vision †By giving quick reaction, educated skill, and reliably excellent arrangements, Swiff Electronics intends to create enough fulfilled recurrent clients to give a steady retainer base. This will creates adequate benefit to give a happy with living to the proprietor. †¢ Mission †The momentary target is to begin this organization rapidly and cheaply, with least obligation. The drawn out target is to develop the organization into a steady and beneficial substance that the proprietor can without much of a stretch and easily oversee. Promoting Slogan †â€Å"Spot Charge any place, at whatever point! † Keys to Success The keys to progress for Swiff Electronics are: †¢ Marketing and Networking (getting the name out there). †¢ Responsiveness (being an accessible if the need arises provider paramedic with quick reaction time). †¢ Quality (taking care of business right the first run through, offering 99. 9% or more prominent assurance). †¢ Relationships (creating steadfast recurrent clients †retainers). Investigation of the business condition ____________________________________ Jamaica’s media transmission division is ruled by three significant players, and various little substances that directly gracefully all the electronic extras that Jamaican’s my requirement for there mobile phone. It has been watched anyway that none of these organizations give the simplicity or openness of charging your telephone â€Å"where you need, when you want†, Thus the motivation behind why Swiff Electronics has been created. In the course of recent years, the pace of disappointment of ventures in Jamaica has remains moderately consistent, and the usage of new organizations and association has insignificantly expanded. Swiff Electronics will be another association that isn't yet settled and has not yet built up its customers. Anyway the way that the market for call telephones continues developing, as makes mean to change over an item that was once utilized distinctly for correspondence, to another upset item that comprise of eye catching amusement. The need to keep the batteries of these interesting contraptions charged â€Å"Where ever, when ever† has emerged, Thus giving Swiff Electrons the activity to be entirely productive once the correct advertising approach is taken. By and by there are pattern that are been knowledgeable about the business which are named positive or negative contingent upon the impacts these pattern have on specific organizations. These patterns include: †¢ Positive *implementation of extra highlights to the standard telephones *Reducing the size of the contraptions *Reduction in valuing making more people have the option to manage the cost of a telephone †¢ Negative *modification of batteries to have longer life *Developing one of a kind charging outlet that would be hard to source Over the previous year the number of inhabitants in the advertising network has been commonly steady dependent on results acquired structure the Statistical Institute of Jamaica. The mentality of the network toward the business has been great as the outcomes were found in a practicality study that was done in and around the advertising network. Depiction of item ____________________________________ The Spot Charge, as its name suggests is a small scale gadget, convenient versatile charger which is worked on a solitary AA battery and can control up any wireless hitter in minutes. Pretty compacted and slick, the Spot charge resembles a cylinder and is sufficiently little to be fitted anyplace. So be it anyplace on the planet, you can energize your telephone battery whenever by simply stopping one finish of the Spot Charge connector into the unit and the other into the cell your telephone. Not exclusively will it charge the battery, because of its plan you can deal with your mobile phone while it is charging. There is a blue light toward one side of the Spot charge that demonstrates when PDAs is being charge, and if the light goes out essentially supplant the battery. Spot Charge is perfect during power blackouts and when outdoors, climbing or cruising. It offers you the chance to make and get calls when you plug it in. This gadget can control up a mobile phone for two hour of talk time or 40 hours of backup time on one AA battery (included). It â€Å"Trickle† charges a normal PDA in 1 ? hours, and accompanies a charging connector that is perfect with: (Motorola ROKR, Motorola RAZR) Audiovox Kyocera Samsung Nokia Sanyo Sony Ericsson LG PDA †even Blackberry PDAs! Spot Charge 3† long x ? distance across and weigh under 1 oz. Examination of the opposition ____________________________________ Based on primer examination and review of the market, there were no organizations or associations providing the item that we are acquainting with this market zone, Therefore with regards to indistinguishable compact chargers like the Spot Charger there are no genuine contenders. There are anyway items that gives that equivalent administrations a s the Spot Charge. These items incorporates vehicle charger, house hold chargers, which are given by the accompanying organizations. Link and Wireless ? Digicel ? Centennial Miphone ____________________________________________________________ ____________ ____________________________________________________________ _____________ Production choice Market share Product Quality of administration Amount of publicizing an

Beowulf Translation Differentiation Essay Example For Students

Beowulf Translation Differentiation Essay Beowulf maybe our most broadly made an interpretation of window into our Anglo-Saxon past, has gotten to some degree blurred throughout the years. Incalculable understandings in various styles have been rendered for our examination. From the remarkable to the darken the assortment of interpretation gives us a bizarre chance, one to scrutinize and furthermore to build up our own thoughts on the first expectation of the epic. The progressions go from complex to linguistic; every ha its own language, and its own topical variety. The plan of the accompanying substance is to give analysis relating two separate interpretations of Beowulf. The choices are the Seamus Heaney interpretation, got from the seventh version Norton Anthology, and the McLeod interpretation a progressively dark, almost altogether Middle English work accomplished from the Internet through direct connect to the University of Aberdeen in Scotland. On the beginning the to a great extent practically identical features of the works may seem, by all accounts, to be just in title; be that as it may, undeniably more is evident after looking into it further. Seamus Heaneys Beowulf was determined by the Irish researcher after he was perceived and allowed status as Nobel laureate. It is generally perceived as the far reaching interpretation of the day. The other was a plaintext archive gotten from a researcher contemplating the specific time frame spoke to by the interpretations lingo. The second requires either in any event a simple comprehension of Middle English or a language structure content to counsel. The Speech in the McLeod form was broken in coupleation (a word utilized in the depiction of the content from Aberdeen) the old split line style utilized in scop type verse. Obviously it was a verbally expressed retention memory helper used to facilitate the weight of reviewing unlimited writings. After research the style gets liquid and the expectation is explained, it really serves to heighten the verse. The breaks happen at deliberate anticipated areas in lines, each hole takes into account auxiliary implications to surface. The vibe of the sonnet, the inventiveness is by one way or another lost when the said epic is meant plain English. Heaney makes a fine showing carrying Beowulf and its topics to the less experienced peruser, and his words have feel, yet it genuinely comes up short on the style of the lost language. The two models do epitomize and explain complex real factors of Anglo-Saxon English. Breaks aside, the ease of the McLeod form is suggestive of the King James Version of the Bible, maybe as religious researchers state, the interpretation is less right then the more up to date interpretations; notwithstanding, in stanza, new interpretations can't contend with the unadulterated excellence of the wonderful language used in the KJV. Scholastics of the late Middle Ages can't have known to the degree of what we presently know about their ancestors. The time hole and the training of the day were extremely incredible of deterrents for them to survive. Their deficiencies may give us knowledge into the assumptions or obsessions of the way of life they took part in. For instance the legend of Grendel being here and there satanic has connections to the time of the Middle English interpretation. In all likelihood the first story was unmistakably more agnostic in birthplace than is passed on today. The Mid-English time frame was a period of change and unorthodox destruction, the Christian feel no doubt was picked up during interpretation, with the expectation that this verifiable report would make due in any event to a limited extent. Grendel is believed to be after assessment of accessible messages some how a superhuman-human, similar to the Orcs of J. R. R. Tolkien. It is ideal to arrive at individual resolutions with respect to Beowulf and its interpretation, essentially put a rendition is just on a par with its creator and his insight, an artistic pundit must decide on close to home satisfaction, exactness, and style; actually a great many people in our cutting edge society would not be thrilled to draw in the early interpretations of Beowulf as such, the Heaney form is undeniably more to get a term of the day easy to use than most. .u5ff90f3276c740cd22b0797345df895c , .u5ff90f3276c740cd22b0797345df895c .postImageUrl , .u5ff90f3276c740cd22b0797345df895c .focused content zone { min-tallness: 80px; position: relative; } .u5ff90f3276c740cd22b0797345df895c , .u5ff90f3276c740cd22b0797345df895c:hover , .u5ff90f3276c740cd22b0797345df895c:visited , .u5ff90f3276c740cd22b0797345df895c:active { border:0!important; } .u5ff90f3276c740cd22b0797345df895c .clearfix:after { content: ; show: table; clear: both; } .u5ff90f3276c740cd22b0797345df895c { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; change: darkness 250ms; webkit-change: mistiness 250ms; foundation shading: #95A5A6; } .u5ff90f3276c740cd22b0797345df895c:active , .u5ff90f3276c740cd22b0797345df895c:hover { murkiness: 1; change: obscurity 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .u5ff90f3276c740cd22b0797345df895c .focused content region { width: 100%; position: relative; } .u5ff90f3276c740cd22b0797345df895c .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enhancement: underline; } .u5ff90f3276c740cd22b0797345df895c .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u5ff90f3276c740cd22b0797345df895c .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-fringe range: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u5ff90f3276c740cd22b0797345df895c:hover .ctaButton { foundation shading: #34495E!important; } .u5ff90f3276c7 40cd22b0797345df895c .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u5ff90f3276c740cd22b0797345df895c-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u5ff90f3276c740cd22b0797345df895c:after { content: ; show: square; clear: both; } READ: 'The Barrier' and 'I Shall Return' by Claude McKay and 'The Sick Equation' by Brian Patten EssayThe essence can be gotten from its investigation; in any case, there is more that is implied than said. So as to really comprehend what has kept this story alive for a considerable length of time one must look further and more profound then the famous, they should dig into the old brain; this must be finished by investigating other acknowledged interpretations. Honestly, the Seamus Heaney interpretation leaves a few perusers searching for additional, the individuals who know about the stories starting point would be left unsatisfied. So look to the past, and appreciate then a world that might be difficult to comprehend. The exertion is well justified, despite all the trouble.

Unregistered Trade Marks Of Hong Leong Bank Bhd Marketing Essay

Unregistered Trade Marks Of Hong Leong Bank Bhd Marketing Essay Disclaimer: The exchange marks, administration imprints, and logos (the Trade Marks) of Hong Leong Bank Bhd utilized and showed in this paper are enrolled and additionally unregistered Trade Marks of Hong Leong Bank Bhd and individual gatherings. Nothing on this paper ought to be translated as allowing, by suggestion, or something else, any permit or option to utilize any Trade Mark showed on this paper, without the composed consent of the individual position. Perspectives communicated in this report are those of the creator. Chapter by chapter list About Hong Leong 4 Industry Analysis 4 Why Porters 5 Model 4 Restrictions of Porters Model 6 Vital Capability Analysis 6 3.1 Stakeholders 7 3.2 SWOT Analysis 7 3.2.1 Why SWOT Analysis 7 3.2.2 Hong Leong Bank SWOT Analysis 7 3.3.3 Limitations of SWOT Analysis 9 Vital Choices 9 4.1 Strategic Choices 9 4.1.1 Why Porters Generic Strategy 9 4.2 Strategic Direction 10 4.2.1 Why Ansoff Matrix 10 4.3 Method for Pursuing Strategic Direction 12 4.4 Implication and Evaluation of Analysis 12 Avocation of a Strategy 13 5.1 McKinsey Growth Pyramid 13 End 15 References 16 Shortened forms HLB Hong Leong Bank PIN Personal Identification Number SMS Short Messaging Service SME Small and Medium Enterprise RM Ringgit Malaysia SMI Small and Medium Industry ISO International Standard Organization BNM Bank Negara Malaysia ATM Automated Teller Machine About Hong Leong Bank Hong Leong Bank Berhad was found by Ji Chiew. The bank begins tasks in 1905 in Kuching, Sarawak. In 1 January 1982, the Head Office moved from Kuching to Kuala Lumpur. The solidification of banking establishment to meet the prerequisite of Bank Negara Malaysia denotes another achievement for Hong Leong Bank Berhad. Hong Leong Bank Berhad was recorded on Kuala Lumpur Stock Exchange on 17 October 1994. The market capitalization as of ongoing days is RM 470 million, as indicated by bank site. Hong Leong Bank has differentiated the organizations into money related administrations, assembling, and property and foundation improvement. The administrations accessible are close to home budgetary administrations, for example, Mastercards, venture, advance, stores, protection, need banking, individual banking and Hong Leong Club Rewards for client faithfulness (Hong Leong Bank, 2009). Industry Analysis 2.1 Why Porters 5 models Doormen model decides the intensity of an association utilizing the five distinct powers and shows how the powers are connected. To create business procedures successfully, associations must comprehend and act because of those powers. (Watchman, 1985) (Fornell and Wernerfelt, 1987) Contention Among Existing Competitors There are 37 banks, which are perceived and authorized to work in Malaysia and progressively budgetary establishment are opening soon. The pattern of augmentation of the quantity of banks inside the business is quick and there are extraordinary difficulties for HLB to make and keep up a decent piece of the pie. Different banks are is by all accounts progressively forceful to get and hold clients. This power isn't supportive of Hong Leong Bank. (BNM, 2009) Risk of Substitute Products and Services Despite the fact that there are numerous money related organizations accessible, some novel offices must be gotten from the bank as it were. American Express offices, co-marked items (for example MTV), higher loan fee, club rewards, junior/senior reserve funds, overdraft are the couple of items which just accessible to this bank. Consequently this power is in favor to the bank. (Hong Leong Bank, 2009) (BNM, 2009) Bartering Power of Buyers Having the entire scope of money related players separated from the retail banks, it is obvious that clients can move inside the 40 administrators and can likewise choose to change to the next non-banking establishments. Their decision can even stretch out to the insurance agencies, contingent upon the idea of the item. For example if a client is searching for a modest quantity of advance, he/she can even get the said item from associations like Eon, and so forth. The nearby area of different banks is likewise giving client an extremely high bartering power as well. For example in an area of Puchong Jaya, along the road of Jalan Kenari it is anything but difficult to track down at any rate 9 banks inside 100 meters Maybank, Public Bank, Eon Bank, CIMB Bank, HSBC, Alliance Bank, Bank Simpanan Nasional, UOB. With this focus the dealing of clients consistently goes high before clients begin looking on a separated assistance. For the said bank, this is totally a negative kindness since t he potential clients can move effectively to various point. (BNM, 2009) Haggling Power of Suppliers The center business of the Hong Leong Bank is item and administrations which basically centers around wellbeing of money related administration. The providers give some effects like checkbooks, storage spaces, private banking, need banking. The effect of these in HLB isn't a lot of noteworthy since they are not so much like the crude material. (Hong Leong Bank, 2009) Danger of New Entrants The Bank Negara Malaysia has set a base capital necessity of RM5 billion for a bank to be enrolled. The conditions set for enlisting a bank are not hard to get, thus section obstructions become low. Consequently increasingly outside possessed budgetary firms are quick to start their business in Malaysia. Absolutely these organizations will present danger on existing financial business as theyll have one of a kind items and administrations. This power isn't agreeable to Hong Leong Bank. . (Hong Leong Bank, 2009) From the above investigation of HLB 5 powers examination, the chart beneath will give a synopsis of the banks by and large industry investigation. Risk of New Entrants (- ) Risk of Substitute Products and Services (+) Haggling Power of Buyers (- ) Contention among existing contenders (- ) Dealing Power of Buyers (+) 2.2 Limitations of the Porters Model Doormen 5 power examination discusses the outer powers pertinent to the outside of business. Todays business is substantially more huge and hearty requiring dynamic methodologies which ought to be a mix of various methodologies as opposed to relies upon a solitary examination. Inside factor investigation requires a lot of examination as outside. Structuring, visioning and learning approaches ought to be viewed as when an industry investigation is finished. Proters 5 powers are absence of these variables. (Watchman, 1985) (Gronroos, 1997) Key Capability Analysis 3.1 Stakeholders Partner Analysis recognizes significant gatherings of individuals or people that can have an impact on the Project. These Stakeholders can have their own goals and perspectives, which may vary and struggle with different Stakeholders. A Stakeholder Analysis is required to recognize all the gatherings who are straightforwardly or in a roundabout way influenced by the undertakings tasks. This incorporates the customary investors, yet in addition some new gatherings that the experiences of feasible advancement reveal to us must be counseled in choices that influence them. (Roberts, Varki, and Brodie, 2003) (Fombrun and Shanley, 1990) In an association, interior partner is the representatives or individuals who work inside the association. Outer partners exist outside the association yet have an immediate enthusiasm for what it does (for example investors, governments, clients) and so on. (Roberts, Varki, and Brodie, 2003) 3.2 SWOT Analysis 3.2.1 Why SWOT Analysis? SWOT examination is an apparatus for inspecting an association and its condition. It is the main phase of arranging and encourages advertisers to concentrate on key issues. SWOT represents qualities, shortcomings, openings, and dangers. Qualities and shortcomings are inside variables. Openings and dangers are outer elements. (Spreng and Chiou, 2002) In SWOT, qualities and shortcomings are interior elements and openings and dangers are outer components. 3.2.2 Hong Leong Bank SWOT Analysis Quality Hong Leong Bank Berhad (HLB) head action is giving buyer banking administrations including Mastercards, speculation, contract, stores, protection and need banking. Different exercises incorporate business banking, exchange financing, working capital offices, treasury, remote trade, currency advertise activities, capital market protections exchanging, venture, and takaful business. It has been perceived as one of the most beneficial bank in Malaysia. (Hong Leong Bank, 2009) It has 186 branches, 17 business communities with skilled and roused representatives all through Malaysia making it one of the most extended financial areas in Malaysia. Their first honor year 2004, an affirmation for their dynamic interest in prodding the development of the SMEs in the nation. This honor surely spike Hong Leongs solidarity to bring more worth added monetary administrations to clients and the SMI people group and to assist them with confronting the incredibly testing and serious business condition both locally and all inclusive. Propelled in October 2005; the Hong Leong Mobile Credit Card is the first of its sort, permitting clients who are furnished with a six-digit individual distinguishing proof number (PIN) to pay for products and enterprises utilizing cell phones by means of short informing administration (SMS). This contribution is the aftereffect of Hong Leong Bank tie-up with innovation supplier Mobile Money International Sdn. Bhd. This exceptional technique for installment, known as Mobile Money is fast, advantageous and savvy. Utilizing just the cell phone for endorsement of exchanges and installments, there is not, at this point a requirement for the physical plastic card, vendor terminals or Internet terminals. Installment demands are conveyed by means of SMS. There is no requirement for card individuals to be available at the purpose of deals or at the trader outlets. Installments can hence be produced using any place card individuals are, at whichever place where there are cell phone signals. ( Hong Leong Bank, 2009) In 2007, Hong Leong Bank sacked the Asian Bankers Best e-Banking Project 2007 with its Internet banking offering, Hong Leong Online. The honor perceives the best developing innovation practice

Sample Literary Essay Examples For Students

Sample Literary Essay Examples For StudentsSample literary essays are a great tool for students and a great way to get a head start on what they're going to write. Writing samples will help them learn the writing process.Literary essays can be difficult to write. It's not easy to create a work of art that is also eloquent. There are many approaches that a writer can take to this problem.Some writers will write a literary essay. Others will turn to samples of literary essay examples. Students will benefit from both types of writings.Many students make it a point to sit down with a professor and discuss the writing process. They may take some writing advice and then come up with a sample essay. This gives them the benefit of having something to go back to later and learn from.Another benefit to using samples of literary essay examples is the sheer amount of materials that are available. All writers can find someone else's work to draw inspiration from. It may take a little more researc h to find a number of good examples, but once the writer finds them they can begin working off these pieces.The student that decides to use a sample will be writing in a special style. They will have to develop their own style. Often this means a student may do more research than other students do.A student that has developed their own style will find that they don't have to worry about whether or not the writing is what the professor wants. They can add their own flair to the piece. The teacher will be impressed with their own efforts and appreciate that the student took the time to produce a good piece.It is important to make sure that the writing samples used by students are excellent and help the student to hone their skills. An essay is a work of art. A student needs to find out which works best for them.

Information technology and animation - Free Essay Example

Introduction: Information technology (IT) plays a key role in creating knowledge [1] and supporting management towards decision making[2] and Visualization tools are computer applications that produce graphical representations that aid decision making. Visualization tools are used in IT based decision support systems (DSS) like the simple spreadsheets to complex computer-based systems like business intelligence system, enterprise resource management and reporting system, knowledge management systems, and expert systems; to help decision makers to solve structured ,unstructured and semi structured problems. In the digital era, decision makers have access to large amount of digital data which can be used by visual analytics software to support decision making. Well structured problem has clear path to solution but for solving ill structured problem, external representation of the data and the problem can reduce the effort in reaching an accurate solution[3]. Chief economist of Google Inc predicts that need for data visualization will be growing rapidly in the next few years. He writes. the ability to take datato be able to understand it, to process it, to extract value from it, to visualize it, to communicate itthats going to be a hugely important skill in the next decade. because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it Managers need to be able to access and understand the data themselves [4]. Independent researchers have predicted high future demand for visualization tools. Gartners research reports that in spite of global recession businesses are interested in investing in business intelligence (BI) platforms that are expanding their capabilities towards advanced data visualization, scorecards and interactive dashboards. It predicts BI markets compound annual growth rate (CAGR) through 2012 to be 7.0% for stand-alone BI platforms ([5]. Review of the literature on computer graphics as decision aid reports that the format in which data is presented to decision makers is critical to provide information for making decision[6]. As per the dual coding theory, cognition consists of two sub systems: Visual and Verbal[7-9]. The theory specifies that when information is represented visually, the recall is easier and the human brain can process changes in shape, color and motion parallely. As per the Central Capacity theory humans have limited working memory [10] and visualization of data (e.g. chart, diagram, graph) activates the visual component of the short-term working memory (visual working memory) to hold the visual objects for immediate attention. Both the theory recommend visual data representation to provide information to the users for making decisions as visual information is easier to store and recall. Visualization aids in perceptual information processing to identify exceptions, trends, patterns, relationship in the data (clusters, associations, causality etc), detect outliers and to summarize data perceptually [11]. Many complex business decision making need insight and insight is a sudden discovery of a solution to a problem which results in a subjectively catastrophic experience[12]. As competition in the knowledge economy gets fiercer, organizations are constantly trying to get new insights to gain competitive advantage. Effective visualization tools acts as external aids that supports thinking and building insight by providing graphs that represent information primarily through position, shape, color, size, location, movement and symbols, and that viewers decode that information by taking it in, organizing it, analyzing it and detecting patterns and structures perceptually[13]. Human brain is a powerful pattern-finding engine and effective graph make behavioral patterns, tem poral trends, correlations, clusters, gaps, and outliers visible in seconds and data graphics should amplify cognition and complement what humans do well[14]. Effective visualization tools are of great importance in supporting decision making as it amplifies cognition, perceptual information processing and facilitates knowledge generation. When visualization tools are inadequate decision making performance is impaired. A review of literature on computer graphics as decision aids has demonstrated that decision performance is effected by information presentation format[6]. Compared to static graph (SG) , Dynamic Graph (DG) facilitates in faster retrieval and recall of information [15, 16], information comprehension [16] required for decision making. One author writes If learners are in control of the speed of animation and can view and review, stop and start, zoom in and out, and change orientation of parts and wholes of the animation at will, then the problems of veridical perception can be alleviated [17]. However the use of dynamic interactive graph has increased in business decision making, its impact on decision making has not been explored extensively in the IS field. Both the IS literature and Accounting literature has emphasized the need for studying the role of presentation format in the efficiency and effectiveness of decision-makers decision quality in order to provide empirical evidence o n the effect of presentation format on decision quality [18] [19]. Previous research so far in the IS domain has extensively studied 2D, 3D graph, combining 2D-3D graph and animation with low data volume that are easily comprehensible in tables or graph. Gaining insight from high volume of business data can be challenging because the high density of the data makes it difficult to view all the data at once. On a typical computer screen the high volume data cannot be seen at once, the data has to be sliced to visually represent it on screen. A study done on functional mechanisms of online product presentation and its effect on online shopping reported that interactivity of product presentations is a design feature that influence (1) the efficacy of the presentations; (2) consumers perceptions of the diagnosticity of websites, their perceptions of the compatibility between online shopping and physical shopping, and their shopping enjoyment derived from a particular online shopping experience jointly influence consumers attitudes toward shopping at a we bsite; and (3) both consumers attitudes toward products and their attitudes toward shopping at a website contribute to their intentions to purchase the products displayed on the website[20].Thus Interactive display has a positive influence on decision making thus the first objective of this study is extend the work done in the past by studying whether the use of display which has bother interactivity and is dynamic impacts decision making, including reducing information overload when dealing with high volume of data. While indicating a positive l effect from the use of DID, on the basis of the theory of Cognitive Fit, which identifies that better performance results when the external representation corresponds to the nature of the task to be accomplished [21] this study argues that it is most effective when the qualities of the display corresponds to the salient features of the task. On Time is also an important component of information load[21] where information load is the volume of the data to be processed over the unit of time available for the task. The second objective of this study is to examine weather and how the effect of visualization tools on decision taking may be contingent on the time constraints- available time available for information processing. A prior study on 2D graph Vs table to examine the joints effects of presentation format and color on decision accuracy and efficiency under different time constraints [22] concluded that under low time constraints (15 min), tabular reports are better for accurate decision making and 2D graphs are better for faster processing. The combination of Table and graph were better than graph alone for decision accuracy. Under High time constraint (5 min)s color coding led to improved decision making. Decision makers are sometimes pressed for time which can result in information overload, which is the point at which information processing demands exceed the information processing capacity of the individual. This study investigates the moderating effect of time constraints on DID effe ctiveness on decision making in terms of the quality of the decision that the decision makers are able to make. This study uses the term High Time constraint (HTC) task to characterize the task that needs to completed in an environment when the decision makers are under time pressure and to distinguish it from Low time constraint (LTC) task where the decision makers are not under any time pressure to complete the decision making task. Next section contains the review of past work on DID and decision making done to arrive at the hypothesis on the overall impact of DID on decision making. The subsequent section presents a review of the previous litreature on the theory of Cognitive Fit which provides the foundation for our theories on the relationship between different task types and DID. Then the different task types with time constraints is explained along with the prediction about the moderating effects of task type on decision making. The research method for the proposed research is explained including the measurement of independent and dependent variables and the experimental design. Finally this paper concludes with the significance of this proposed study to both researchers and practioners. Theory and Hypothesis. The research model developed for this proposed study is shown in figure 1. The figure illustrates that DID enhances decision making. The effect of DID is more pronounced when the task is less time critical where the decision makers are not pressed for time and the effect of DID is limited when the task is time critical. The hypotheses supported by theory are developed below. Dynamic Interactive Display Businesses today are commonly using Dashboards, which is a combination of visualization tools that provide summarized and details reports of current status and alerts and creates situational awareness. The array of visualization tools that available today includes Tree Maps, [23], Node-Link diagram /Network diagram[24], Parallel coordinate Graph [25], Spark lines- Integrates text, and chart [26],Motion chart[27]. The present study focuses on visualization tools that provide dynamic and interactive display (DID) because in the recent time there has been staggering advances in visualization tools that are interactive and dynamic to support taking decisions and solving information-intensive problems in business. The DID chosen for this study is Googles Motion Chart, which is a flash based visualization tool that delivers dynamic chart with high level of interactivity for multidimensional data[28]. Motion charts are dynamic. The graph is said to dynamic when the graph consists of series of single frames, each showing incremental changes in the position, brightness, shape, color of the variables; shown in a sequence which give the illusion of movement[29, 30]. Graph Dynamism consist of two types of change : position or form [31, 32]. Translation change refers to change in position (from one location to another) and transformation change refers to the change in form ( in size, shape, color, brightness)[33]. Motion chart reflect both translation change and transformation change. It is dynamic as it has several indicators which show incremental change in color, location and shape over time. Graphical excellence consists of complex ideas communicated with clarity, precision and efficiency and are accurately perceived [14]. Animations are often not clear and complex or efficient ( too fast) to be accurately perceived and judicious use of interactivity may overcome this disadvantage [17]. Motion Chart provide high level of interactivity (i.e., the extent to which users can manipulate and transform the form and content of the graph in real time[34]. Interactivity is achieved when the users can control the speed of animation and can view and review, stop and start, can transform (change the way representation is rendered, such as zooming, panning or resizing), or manipulate (control the parameters during the process of image generation, i.e. filtering, visually encoding the variables based on color, shape). Decision Making Previous study on online shopping website has indicated that dynamic , interactive presentation of information has a positive effect on the shopping decisions ( intend to purchase, revisit the shopping website) of the consumers [20]. Decision making includes problem solving[2]. Problem solving involves mentally working to overcome obstacles that stand in reaching a goal and arriving at the solution to the problem involves identifying the problem, defining and representing the problem, formulating the strategy , organizing and reorganizing information, allocating resources, monitoring and evaluation[3]. Prior research has indicated that (1) task type, (2) individual characteristics, and (3) information presentation format have effects on cognitive processing for making decisions [6]. Decision accuracy, problem comprehension and satisfaction will be used to measure decision making performance. Decision accuracy is probably the most commonly used criterion for measuring decision making performance [22, 35-48]. It is suggested that compared to DG, Dynamic Interactive Graph should facilitate performance [49]. Therefore, this study proposes that DID can enable decision makers to be more accurate when evaluating high volume of data than Dynamic Display. H1. Compared to Dynamic Display, DID increases users Decision Accuracy Research in the Management field has not examined different types of visuals and its effect on graph comprehension in detail[6]. The effect of x-y and y-z relationship encoding on the time to comprehend information was studied with respect to2D and 3D line graph [50]. As per Pinkers theory of Graph Comprehension[51], different types of display are suited for extracting different classes of information, primarily because of two contrasting types of encoding mechanisms governing the graph comprehension process: (1) automatic conceptual message lookup processes and bottom up processing, and (2) inferential and top-down encoding processes. Simplified Flow diagram of the graph comprehension process is shown in Figure 2. Automatic conceptual message lookup is the acquisition of information using the bottom-up encoding processes where the required information is obtained from the graph easily from the graph by means of salient cues. For example the theory indicated that that trend in a line graph is encoded via the bottom-up encoding processes because the human eye can automatically extract the change perceptually. On the contrary, information that are encoded via the inferential and top-down encoding process , needs execution of deliberate and capacity-limited computations that requires effort and use of both short-term and long-term memory processing. Fulfilling comprehension tasks, such as making inferences and drawing conclusions about the data in the graph and selecting and organizing the information from the graph, requires integration of the retrieved and encoded new information. This study proposes that more scan and search operations are needed to visually locate and organize the new informa tion represented in the dynamic graph for both conceptual message lookup process and inferential process. The DID possesses interactivity and hence retrieving the information from the graph will be easier for the users by manipulating the data using overview, zoom, filter features of the display. Therefore, in response to the comprehension task, DID will be better than dynamic display. H2a. Compared to Dynamic Display, DID increases users graph comprehension for automatic conceptual message lookup process H2b Compared to Dynamic Display, DID increases users graph comprehension for inferential and top-down encoding process Next from the perspective of affective dimension, users form positive, neutral or negative attitude towards the perceived usefulness of the visualization tool in decision making. The study predicts that DID with interactivity and dynamic display of the multi dimensional data affects decision makers attitude regarding perceived usefulness of the tool more significantly in favor of the tool than dynamic graph. H3 Users attitude towards the perceived usefulness of the DID display differ from their attitude towards the perceived usefulness of the dynamic display. Theory of Cognitive Fit and Time constraints The theory of Cognitive Fit suggest that a match between External representation and users tasks is important for the realization of positive results from the display format [52]. While DID generally influences decision making, the degree to which DID affects decision making varies contingent upon the task types being examined. Decision makers may be faced with different types of tasks. Tasks for Problem solving can be retrieval, Communication of facts, Comparison of alternatives, Trend analysis, Recognition and recall, Problem finding, Problem comprehension and Problem solving[36]. When time in money decision makers have to make decisions fast and thus decision task can be time critical. In prior studies terms time pressure and time constraint are most commonly used interchangeably [53]. Prior research so far has not investigated the time-constraint tasks that are best supported by DID. For this study High Time Constraint (HTC) tasks are those that force the decision makers to perfo rm under high time pressure. It is different from Low time-constraint (LTC) task for which the decision makers are not under any time pressure to perform. These types of task types moderate the degree to which DDI affects decision making. Research suggests for HTC task , decision makers accelerated their processing, are more selective in processing and instead of evaluating one alternative at a time (depth based) the decision makers concentrate on attribute based ( breadth wide) pattern of processing[54]. Dynamic Interactive display (DID) have features that lets the users manipulate the data and retrieve details on demand but DID are complex because it provides access to several layers of data which the users can slice and dice. Therefore when DID is used with HTC task , decision makers are unable to accelerate processing as the complexity of the graph makes the users experience information overload , which affects their performance negatively. However when DID is applied to LTC task, then the interactivity is useful because access to several layers of information and availability of time lets the decision makers process information in depth. Thus DID for HTC task does not contribute as much to decision making accuracy, problem comprehension and perceived usefulness as it does for LTC task. H4. Increases in Decision accuracy, effected by DID, are more significant for LTC task than HTC task. H5a. Increases in users graph comprehension for automatic conceptual message lookup process, effected by DID, are more significant for LTC task than HTC task. H5b. Increases in graph comprehension for inferential and top-down encoding process, effected by DID, are more significant for LTC task than HTC task. H6. The impacts of DID on perceived usefulness towards decision making are more significant for LTC task than HTC task. Research Method The proposed study will employ a controlled laboratory experiment to empirically test the effects of DID on Decision making and the moderating effect of time-dependent task types to achieve a high degree of internal validity [55]. To simulate experimental display close to real experiences and to increase the generalizability of the findings, instead of developing a prototype of DID , we selected Motion Chart owned by Google Inc for the visualization tool to produce DID . Motion chart is a commercial product used in business. Experimental Design For this proposed study a within-subject factor along with a between-subject factor, 2X2 factorial design will be used. The within-subject factor, Display format, will have two levels: DID and Dynamic Graph. The between-subject factor, Task Type will have two levels: HTC and LTC (Refer fig 2). The within-subject design for the presentation format will enable control over individual differences like spatial ability[56], cognitive style, comprehension abilities, which could confound the results [6] and also economize on the number of participants required for this study. Fig 2 2X2 Factorial Design Because display format was a within-subject factor, different task type were employed for each display format. The different task will have the same difficulty level so that this study can control for difference in task difficulty to have an effect on decision performance. Different task will control for the learning effect that could happen by repeatedly making the same type of decision with same task using different display format under different time dependent task. The participants might not use the interactive features provided in the DID even though it is provided to them. To control for that, the task assigned to DID will require manipulation of the data to arrive at the correct solution and the participants with the correct result will be rewarded with Bonus gift certificate to motivate them to use the interactive features of DID to arrive at the optimum result. Prior use and practice with a display format has an effect on performance [57] hence to control for that this study will allow participants to have experience with the visualization tool by giving them a brief 15 mins hands on training with the product. As discussed earlier this study uses the term First, the pretest will be conducted with a pilot group that will be demographically similar to the experiment participants to determine the average time required by the subject to reach the optimum solution. Based on this average time the two limits will be chosen to arrive at the High time constraint and low time constraint condition. HTC task is a financial decision making task that will be given to the subjects which involve both bottom up encoding and inferential processing under the High Time constraint in an environment when the decision makers are under time pressure. When there is insufficient time to complete a task, decision performance becomes unpredictable[58] and to control for that the subjects in the HTC treatment will be given a time limit which will be close to the average time required to reach the optimum solution so that they get sufficient time. Low time constraint (LTC) task is a different financial decision making task that will be given to the subjects which involves both bottom up encoding and inferential processing where the decision makers are not under any time pressure to complete the decision making task. Half of the participants were assigned to Dynamic graph with HCT task and DID with LCT task and the other half in reverse order. Participants were assigned randomly to each condition to reduce potential extraneous effects in the experiment. Participants For the main experiment the participation will be voluntary and the subjects will be selected from the pool of graduate and undergraduate students taking courses in finance, economics or business in a large university. To motivate the subjects to participate in this study they will be offered gift certificates. to encourage their participation in the experiment. The participants will have to fill out a standard form about their demographics, if they have experience with Motion charts, number of years at the university. For the results to have external validity, this study proposes to conduct the experiment with handful of executives from the industry who are entrusted with the task of decision making to increase the generalizability of results. Measurements The study will use the decision accuracy to measure the decision quality of the decision making performance. As discussed earlier this is a common measure used to measure decision making performance. To measure the problem comprehension this study will employ a validated comprehension study which has been used in prior studies on effects of information formats [59, 60]. To measure perceived usefulness of the display this study will use the validated survey used in prior studies to predict system usage [61]. Data Analysis Cronbachs Alpha will be used to assess the reliability of the constructs. A repeated measure ANOVA will be run to analyze the effects of information display on decision making. Separate t-test will be conducted to compare the mean difference between DID and dynamic display for each of the task type to examine the nature of interaction effects. Significance of this Research The proposed study can contribute to both theory and practice. By a controlled laboratory experiment , it will empirically test the impact of Dynamic Interactive Display (DID) in decision making performance for high volume of data. Although DID today are available in a number of areas like accounting and finance (Electronic financial statements using XBRL eXtensible Business Reporting Language), geography (E.g. Active Maps), education (E.g. web based active textbook with animated interactive figures), medicine (E.g. Medical imaging), architecture (Floor plan, building plan) but the review of the literature suggests that the impact of DID has not been explored intensively in the IS field. This proposed study aims to provide empirical test of the theory of Cognitive Fit, in supporting that the impact of IT is limited which is contingent on whether a particular IT application, such as DID, is a good match with the requirement of processing high volume of data to complete a given task. The current study provides useful guidelines for design and use of dense, interactive visualizations towards effective business decision making. If Business want to want to improve decision making performance with high volume of data they can do it with DID. However, because there are so many visualization tools available for use that it is difficult to select the one that is useful for decision making under different time pressure. This proposed study will provide guideline for the usefulness of use DID for HTC and LTC task. These suggestions might help the decision makers and Visualization tool to enjoy the benefits of DID for the appropriate time-dependent task. The proposed study in crucial to understand whether DID has positive effects on decision making and if yes then under what conditions. Interaction can becomes become a powerful tool where users need to filter and zoom on subset of data. There might be information overload and the users might feel lost in the data. There can be added cost in giving access to several levels of data. We also need to understand if providing interactive display is appropriate for tasks which need to be completed under high time pressure and requires processing of high volume of data. This proposed study attempts to imply that DID might not be usable for all decision making context and it is important to understand when it is the most appropriate and use it accordingly to support decision making. References: 1. Shneiderman, B., Creating creativity: user interfaces for supporting innovation. ACM Transactions on Computer-Human Interaction (TOCHI), 2000. 7(1): p. 114-138. 2. Todd, P. and I. Benbasat, The impact of information technology on decision making: A cognitive perspective. Framing the domains of IT managementProjecting the future through the past, 2000. 3. Yahaya, A., Problem Solving. unspecified. 4. DeSanctis, G., COMPUTER GRAPHICS AS DECISION AIDS: DIRECTIONS FOR RESEARCH*. 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